Who I support

The founder doing everything

Growth is creating questions faster than it's creating revenue. VAT, pricing, team, capacity and every one of them lands on your desk, waiting for you to have an answer. I bring the commercial clarity to know what actually moves the business next, so growth stops feeling like exposure and starts feeling like a plan.

The founder the team can't move without

You built a team so the business wouldn't depend on you. It still does. You're running the people as well as the business, and it's a lot. I embed as your strategic partner so your team knows the commercial priorities without asking and decisions happen faster, with or without you in the room.

The founder doing ready for what's next

The business is profitable, established, proven. You're not asking whether it works anymore. You're asking what you're building toward, and who you need to become to get there. I'm the experienced commercial mind in the room for the decisions that shape what comes next.

Success can be surprisingly lonely.

Because every decision, every risk and every outcome lands on your shoulders.

Decision Session

£197 +VAT | 60 minute Session

One decision is keeping you stuck.

You have been circling the same decision for weeks. Pricing. Hiring. Positioning. A difficult client. Changing direction. Every conversation brings another opinion. Every day you do not decide, the business stands still.

Imagine walking away...

Knowing exactly what you are going to do. Feeling lighter. Moving again. No more replaying the same decision every night.

You'll walk away with:

One clear decision.
The commercial reasoning behind it.
The next practical move.
Relief you are no longer carrying it around.
Clarity, confidence and a firm belief on what to do next.

How we work together:

60-minute 1:1 strategy session
Pre-session questionnaire
Written summary and actions of the decision and next move

Best if you are interested in working together but want to experience how I think before committing to something deeper.

BOOK HERE

VIP Experience

£2500 +VAT | Full Strategic Day

You have outgrown the way you are leading

This is not about one problem. It is about the whole business. You are making every decision, holding every idea, carrying every opportunity and trying to see the next version while standing inside the current one.

Imagine leaving the day...

With one clear direction instead of fifty competing priorities. Knowing where your next growth comes from, what you are saying no to and exactly what Monday looks like. Excited about the business again, not overwhelmed by it.

You'll walk away with:

A clear commercial direction.
Your opportunities ranked by value.
A 90-day roadmap.
Confidence in what to pursue, pause or remove.

How we work together:

Pre-work diagnostic.
One focused strategic day.
Audit of offers, positioning, revenue and time.
Written roadmap.
Follow-up call within two weeks.

Perfect if you are ready to redesign the next version of your business.

BOOK A CALL

BY INVITATION ONLY.

Founder Advisory

A STRATEGIC PARTNERSHIP.

At a certain stage, your business deserves more than advice. It deserves an experienced commercial mind thinking alongside you.

I work with a small number of founders who are building something significant and want a trusted partner in the room for the decisions that shape what comes next.

"You don't need more opinions. You need the right conversations."

This partnership is for you if:

You are building a business with serious ambition and at speed.

Left corporate with a plan and intention to hit six figures within 12 months.

You value honest challenge and strategic depth.

You want someone who sees what you can't see because you are too close to it.

What this looks like:

Deep partnership and strategic input across all areas of your business.

Commercial perspective that sees around corners and challenges your thinking.

Regular high - level strategy sessions and ongoing access between them.

A sounding board who knows your business and care about your results.

Support with the decisions, opportunities and challenges that shape your future.

INVESTMENT STARTS at £9000+VAT

Founder 1:1 | Natalie Potts

1:1 partnership for founders

You've been carrying the whole business in your head. Let's put some of it down.

You've built something real. Clients, income, a name people know. But underneath, it's chaotic, and it all runs on you. This is six months of 1:1 with me to build the business properly: the fundamentals in place, the numbers understood, and a plan you can actually see.

Apply to work with me See the two ways in

Is this for you?

I work with three kinds of founder. If you see yourself in one of these, we should talk.

Founders

You've read the books and done the courses. What you want now is someone in your corner who's built one.

You already know plenty. What's missing is someone who's been through it, can see your business from the outside, and helps you make the call and get on with it. Less learning, more doing, and every decision made quicker because you're not making it alone.

A second brain on the big decisions, not another framework
The right moves made sooner, without years of trial and error
Someone who has done it, not just studied it

Consultants and experts

You see other people's businesses clearly all day. Your own is harder to see.

You're brilliant for your clients, but you're too close to your own business. You want a fresh pair of eyes, someone to question the assumptions you've stopped noticing, and a clear direction you can actually commit to.

A clear direction for the next 12 months, and the confidence to back it
Your thinking tested by someone with no reason to just agree with you
Your numbers making sense, so money stops being the thing you avoid

Leaving corporate

You understand business. You've just never built your own.

You've led teams, run budgets and delivered. But starting from nothing is a different game: no structure, no playbook, nobody telling you what comes first. You want the fundamentals in properly, and then you want to move quickly, because you're sharp and you'd rather act than wait.

The fundamentals set up properly: offer, pricing, pipeline, numbers
A clear plan for leaving, or for your first year if you've already gone
Your ideas turned into action every week, so the pace never drops

Sound familiar?

Some of this is in the business. Some of it is in your head. Usually it's both.

In the business

Money is coming in, but you're not taking much of it home each month, and you don't know how to change that.

You've got too many things to sell, and if you're honest, you're not sure which of them actually make a profit.

You don't know your numbers as well as you'd like. Every month you check the bank balance and hope.

Referrals got you here. There's nothing behind them, and you know they won't get you to the next stage.

You're good at what you do, but in a noisy market you look like everyone else, and the people who shout loudest get the work.

It's all in your head. The plan, the numbers, the next hire. You're busy every day, and you still can't say what moved the business this week.

In your head

You overthink everything. The post sits in drafts, the offer stays half written, the price stays where it is.

Your standards are high. So high that nothing goes out until it's perfect, which means not much goes out at all.

You worry what people think. Old colleagues, other founders, family quietly waiting to see if this works.

Can I actually do this? You're not sure you know how, and you don't know where to start.

And underneath it, the quiet question. Am I good enough for this? Or am I greedy for wanting more?

Wanting more is how a business gets funded. Growth costs money. Let's go and make it.

The voice in your head, and what we do about it

Beliefs like these don't shift because someone tells you you're brilliant. They shift when you have proof. So we build the proof, one decision at a time.

“I don't know where to start.”

We start with the audit. Within our first session you'll know the three moves that matter most, and the ones you can stop worrying about.

“It has to be perfect first.”

We agree what good enough looks like and put a date on it. Then it goes out. I'll be the one asking if it did.

“Who am I to charge that?”

We price from your numbers and your clients' results, so the figure stands up and you can say it without flinching.

“What if it doesn't work?”

We test small, look at what the numbers say, and adjust. No big leaps on gut feel, and no decision you have to get right first time.

“What will people think?”

We get clear on exactly who you're for. Once you know that, the opinions of the people you're not for stop carrying so much weight.

What we work on

The fundamentals of a business built properly. Most founders were never shown them. We go through each one, starting with whichever is costing you most.

Your ideal client

Knowing exactly who you're for, so everything else gets easier.

Who buys from you, and why they really buy
The problem they'll pay to have fixed
The words they use, so your marketing sounds like their head

A compelling offer

Fewer things to sell, each one so clear it's an easy yes.

Cutting the offers that drain you and don't make money
Building the one people can't ignore
Pricing it for profit, not for comfort

Marketing and positioning

Becoming the name people mention in your space, even in a noisy market.

A message that's yours, and nobody else's
Content that brings in buyers, not just likes
Being seen as an authority: podcasts, speaking, partnerships

Your sales pipeline

Knowing where next month's clients are coming from, before next month.

A pipeline you can see, beyond referrals
Sales conversations that feel like you
Follow-up that turns maybe into yes

Client delivery and retention

Clients who get results, stay longer, buy again and send their friends.

An onboarding and client experience that runs without you remembering it
Delivery that doesn't eat your week
Renewals, upsells and referrals by design

Financial health

Moving from making money to keeping it.

Knowing your numbers, explained in plain English
Paying yourself properly, every month
Profit by offer, cash flow, and what to invest in and when

You, the founder

Because the business can only grow as far as you let it.

Overthinking, perfectionism and the fear of judgement
Making decisions faster and trusting them
Your week, your energy, and stepping into the CEO seat

Six months from now

You pay yourself properly every month, and you know exactly where the profit comes from.

You sell one or two offers that people want, priced to make money. The rest are gone.

Clients come from a pipeline you built and can see, so a quiet month doesn't send you into panic.

You're the person people mention when someone asks who's good at what you do.

Decisions that used to take you a month take a morning, and you stop going back over them.

If you're still employed, you've got a leaving date and the income mapped out to cover it.

I want that

What you get from me

More than a call a month. You get the tools and thinking I use across all my client work, and me on hand when it matters.

A full business audit

Offers, pricing, pipeline, numbers and your week, gone through properly before we start.

A written 90-day plan

The three things that move the business most, written down and reviewed every quarter.

My frameworks and worksheets

The business plan, time audit, ideal week and delegation tools I use with every client.

Eyes on the real work

Send me the sales page, the proposal, the price rise email. You'll get my honest view before it goes out.

WhatsApp between sessions

For the decision that can't wait two weeks, or the moment you're about to talk yourself out of something.

A clear read on your numbers

We look at what's coming in, what's going out and what you keep, until it makes sense to you.

Two ways to work with me

Choose Momentum if you mostly need direction and someone keeping you on it. Choose Backing if you want me building it with you, every fortnight. I take on one new 1:1 client a month.

One session a month · you lead, I keep you on it

Build with Momentum

£595 +VAT a month

You've got the ideas and the drive. Each month we set the priorities together, and between sessions I make sure the month doesn't run away with you. Direction, challenge and accountability, with the doing in your hands.

Full business audit to start

One strategy session a month

Written 90-day plan

My frameworks and worksheets

WhatsApp support between sessions

Six-month partnership, reviewed at 90 days.

Apply for Momentum

Two sessions a month · we build it together

Build with Backing

£695 +VAT a month

Fortnightly sessions, so nothing waits a month. We build the systems, sort the money and do the belief work side by side, and I go through your numbers with you every month. For when you want me in it with you.

Full business audit to start

Two strategy sessions a month, fortnightly

Written 90-day plan and quarterly planning

Monthly commercial review of your numbers

Eyes on your sales pages, proposals and offers

High-touch WhatsApp support

Six-month partnership, reviewed at 90 days.

Apply for Backing

How it runs

The audit

Before we meet, you fill in a questionnaire and I go through the business properly: offers, pricing, pipeline, numbers, your week. Our first session starts with what I found.

The plan

We agree the three things that will move the business most in the next 90 days. Written down. Owned by you.

The rhythm

Sessions to decide. WhatsApp to get you unstuck between them. When you're about to hide, I'll notice.

The 90-day review

What moved, what didn't, and what we do with the next 90.

Client success

£3k → £22k

monthly revenue in two years

+£50k

added to her 2026 revenue

“I didn't know how to grow the way I wanted to and what I needed to, I don't think I had the belief in myself that I needed. Two years ago I was on £3k months and fast forward to now I have £22k months and have added another £50K to my 2026 revenue. I believe your belief in me has been my biggest driver. I did know a lot of things, I just didn't know how to action them in my business. Anyone can set up a business, if you don't invest to get it to grow you probably won't get to where you want to be. There is no reason why you won't make your money back if you do what you need to do.”

Sam Hoyle

Financial Strategist and Accountant, Harmony Accounting

Hi, I'm Natalie

I spent 19 years as a senior leader within the retail sector. Million-pound weekly budgets, hundreds of people in my team, decisions that had to be right by Monday morning.

Then I failed a directors' sign-off for the promotion I'd worked years for. I walked out and built my own business.

Leading that many people for that long gives you something you can't learn from a course: judgement. I can read a founder quickly. I can tell what you need, whether that's a plan, a push or permission to stop, and what you're avoiding. And I can see which decision in the business actually matters this month.

So I know both sides. The commercial discipline of a FTSE 100 business, and what it feels like to sit at the kitchen table wondering if you're good enough. I bring the first to help you with the second.

Natalie

Forbes-featured · CPD award-winning · Build What Matters podcast, 300+ episodes

Before you apply

This is for you if

You've built something real and you want it built properly. You're ready to look at the numbers, make the decisions you've been putting off, and stop waiting until you feel ready.

It isn't for you if

You want someone to agree with everything you say, you're hoping for a quick fix, or you're not willing to look at your numbers.

How to start

STEP ONE

Apply

Ten minutes. Tell me where the business is and what's in your way.

STEP TWO

We talk

A call to check we're the right fit, both ways.

STEP THREE

We begin

Contract, first payment, and your audit questionnaire lands in your inbox.

Apply now

I take on one new 1:1 client a month.

Questions

How long is the partnership?

Six months, with a review at 90 days. Real change in a business takes about two quarters.

Which tier is right for me?

Most founders know by the end of our call. You can move up at any point.

I'm still employed. Is this for me?

Yes, if you're serious about leaving. We build the offer, the pipeline and the numbers while you're still earning, so you leave with income already coming in.

I don't really understand my numbers. Is that a problem?

No, that's one of the most common reasons people come to me. We go through them together in plain English until you know what you make, what you keep and what to change.

Do I need a team?

No. Most of my 1:1 clients work solo or with a small team or a couple of freelancers.

What happens in a session?

We work on the business: numbers, offers, pipeline, marketing. We also work on you, because the founder is usually where the business gets stuck.

What if I'm not sure I'm ready?

Apply anyway. If it isn't the right time, I'll tell you, and I'll tell you what to do first.

Your business, working exactly as it should.

Apply to work with me

Natalie Potts · Business consultant

What clients are saying

I didn't know how to grow the way I wanted to and what I needed to, I don't think I had the belief in myself that I needed. Two years ago I was on £3k months and fast forward to now I have £22k months. I believe your belief in me has been my biggest driver. I did know a lot of things, I just didn't know how to action them in my business. Anyone can set up a business, if you don't invest to get it to grow you probably won't get to where you want to be. There is no reason why you won't make your money back if you do what you need to do.

SAM HOYLE | FINANCIAL STRATEGIST & ACCOUNTANT

Joe Hart | Founder of ConnexUs

Zoe Poulton | Change Specialist

Hannah Prosser | Finance & Ops Partner

Naomi Rose | Marketing & Events

★ ★ ★ ★ ★

When I met you, my messaging was all over the place and I am finding now that the things I want to say in my messaging is much more comfortable than it was before. People are usually hesitant in investing in themselves and it was a cost and I look at things now as an investment what am i going to get from it. It is about me and 10/10 times the best decision.

Dee Airey

Success & Wealth Coach

★ ★ ★ ★ ★

It's been about messaging when working with you, who I need to help and how. I have had issues with my own confidence which is a shame as I do get a lot of people approaching me for advice and you have helped me monetise that. As soon as I did I had people messaging and wanted to sign up with me. You help us to draw on our strengths and get to a good level.

Sarah Dawood

Founder | The Female Landlord

★ ★ ★ ★ ★

We had an amazing call and I feel so motivated with growing and pushing my business. I am thinking more clearly on where I want my business to go. You shared some valuable insights with taking my business further online and even game me new ideas for content. Natalie, you are really knowledgeable, friendly and clearly you know your stuff when it comes to growing a business. You are absolutely class. Thanks Nat

Jason Simpsn

Founder | Get Strong Fitness

★ ★ ★ ★ ★

It is so easy to get stuck in your own head as a small business owner. The mastermind event and the round table was great as it was the time to meet people and have discussion to get clarity.

Anika Paldau

Founder | The Art of You

★ ★ ★ ★ ★

Finding my real corner about what I am really passionate about. I have been in business a really long time and being in the room with like minded people is key. I love your events. From you I have learned to hone in on your messages and being clear. Believe in yourself that should invest in yourself. There is nothing that supports more than building relationships.

Belinda Sampson

Founder | The Event Enchanter

★ ★ ★ ★ ★

When I started working with you, I had nailed my branding and who I was and what I was doing but I was rubbish with my messaging. How people referred me or described me was not how I described myself. I feel really confident at describing who I am, what I do and who I am for now and that is all because of you.

Dani Devren

Soul Aligned Mentor

★ ★ ★ ★ ★

Your support has enabled me to connect with other coaches and support each other in moving forwards. I have been reminded of the importance of reaching out and starting conversations with prospects. Momentum has provided me with so many resources and taught me much about sales which has proven invaluable. Thank you Natalie 👏🏼📈🙌🏼"

Rose Smith

Online Fitness Coach

★ ★ ★ ★ ★

There is a huge amount of really valuable information about setting up a business on the website but you can access it in your own speed. No pressure just great resources and regular access to Natalie when ever you need it

Emma Healey

Founder of Shine Brighter Coaching

★ ★ ★ ★ ★

Someone recommended Natalie to me and she was perfect for what I needed to achieve. She was great at looking at my skills/ strengths and mapped out services/ price points and we worked on my money mindset. I loved the whole transformation and with Natalie, I got that high touch 1:1 element and helped me figure out way forward.

Elisabetta White

Wedding & Cretive Business Strategist

★ ★ ★ ★ ★

"Working in the corporate environment, I do consider myself to be a confident individual. What I took from Natalie was how important it can be to focus on your strengths and through a personality tool DISC, I was able to discover and understand some of my key strengths. Great to reflect and consider how I can leverage these when working with my clients.

Enda Lyons

Vice President at Natwest

★ ★ ★ ★ ★

The support from Natalie came at a time when I was starting my business and her sessions have really helped me to keep focussed and motivated, particularly when I was talking some confidence issues and feeling unsure about the first steps to take.

Lisa Ashworth

Fertility Coach

★ ★ ★ ★ ★

The main difference is how I feel about my business now. I use to feel so stressed and overwhelmed and my to do list was never coming to an end. I actually feel like I’m making progress in the right areas every single day now. I really appreciate how she helps me strip out all of the noise and focus on what’s really important to me about getting the results I’m after.

Vicky Harrison

Digital Creator

★ ★ ★ ★ ★

A huge thank you for all your support. It's been truly life changing. Learning new skills, finding new confidence, stepping into my CEO mindset. Forever grateful.

Suz Sawtell

Founder | Declutter & Breathe

★ ★ ★ ★ ★

I was bringing in on a monthly basis anywhere between £2.5K - £5K a month. This month I am on track to turnover £9K possibly even £10K. I didn't know whether I would open my emails and have an enquiry whereas now I it's on a daily basis I am getting leads via the website or Instagram in response to things I put out which is really great.

Amanda Miller

Photographer

★ ★ ★ ★ ★

Thank you Natalie, I came to the course feeling a bit lost and not very confident in how to run my business. I can now see I have a clear path and way forward to how to run my business and ministry. For anyone who is a bit stuck on how to run their business you don't need to look further than Natalie. You will gain the tools you need to help you get to where you are going but you will have to put in all the hard work. I fully recommend Natalie and this business community to you. Thank you.

Paul Bentley

Coach

★ ★ ★ ★ ★

Working with Nat has been so valuable, it’s allowed me to develop a deeper understanding of the foundations of building a sustainable business. I have enjoyed working with a great group of ladies and learnt a lot from them too. Along with working on my confidence and mindset. Thank you Natalie

Safi Abdi

Emotional Eating Coach

★ ★ ★ ★ ★

Almost two years down the line working with Natalie I have kept the momentum and focus on what matters. This has been one of the best decisions I have made as part of my journey as an entrepreneur. Thank You Natalie

Cyrille Kouchia

Muay Thai Competitor

★ ★ ★ ★ ★

It's really good for any founder, especially those with just qualified who want to really just grow their own business at speed. I made sure I tidy up the sessions with my progress and I suppose what the results really coming out of working with Natalie is that I have really good foundations in my business now has a lot more structure.

James Carpenter

Retail Leadership Specialist

★ ★ ★ ★ ★

I felt lost and unsure when it came to running the business side of things and really feeling like an entrepreneur. I was craving guidance, accountability and support. I started working with Natalie and everything changed. Her high level challenge and support really stood out to me. I felt fully supported. She helped me address emotional barriers. Also the importance of structure and strategy in my business

Georgia Elia

Mindset Coach

★ ★ ★ ★ ★

Working with Natalie has been a transformative experience. For a long time in my adult life, I was stuck in a cycle of scarcity and limiting beliefs around money. I under-priced myself in business negotiations even if my client was always willing to pay for more for what I'd given them. I just could not find the courage to value myself, my talents, my time, and my business. Within the last eight weeks, I went through a tremendous shift in mindset; realised what was holding me back from making the money knew I deserved. And yet, I spent the hard-earned money mindlessly on things that didn't matter so much to me. Equip with specialised tools and knowledge, this course requires a lot of honesty to look at yourself, and consistency to keep reflecting and asking the hard questions. And there were a lot of pleasant ones too! Nat touches on both the practical aspects of understanding finances and insight on relationships and support. I am not one to look at financial statements with a smile, but after Money Mindset, I've learnt to appreciate it because now I value my relationship with money. I would recommend Money Mindset to anyone looking to pivot into financial freedom and success!

Liza Van Linder Quintos

Coach

★ ★ ★ ★ ★

I loved working with Nat on my money mindset in her course and would highly recommend to anyone in business. I feel that there will always be work to be done on your money mindset as you reach different levels of income within your business and what is so great about this course is you can revisit it when you face your next level!

Sam Hoyle

Accountant & Profit Strategist

★ ★ ★ ★ ★

Nat is a generous mentor, always happy to give her time and advice. Nat facilitated an environment where I felt safe to open up and I made some great connections from the group. Being part of a likeminded community made a real difference to me in terms of confidence, inspiration and courage to keep going.

Claire Arnott

Fertility Coach

★ ★ ★ ★ ★

When I was setting up my business, I wanted a mentor and that I could go to for that help, guidance, support, and Natalie was that completely. She helped me to get cleared on what difference the business made, my niche and what I needed to do to get the business set up within 90 days. This took so much stress away and gave me clarity on what I needed to do and why.

Amy Thomas

Stress Management Mentor & Coach

★ ★ ★ ★ ★

Leading a team where I have a fitness business, where have people that work for me and clients that I coach and lead for them - so many different dynamics. This hit home. I recommend the DISC assessment for people who are at a cross roads in life; want a better understanding of who they are; want to be happy and successful and more productive in life.

Dan Poulter

Founder: Fitness Business Coaching

★ ★ ★ ★ ★

I had the pleasure of joining Natalie's program, and it's been an incredible journey. I chose to start with her program before completing my coaching diploma because I wanted to lay a strong foundation for my first business. Natalie has been instrumental in helping me achieve this goal. She provided valuable support in setting up the groundwork for my business and offered insights into sales techniques. Thanks to Nat, I now approach sales with much more confidence. Moreover, Natalie helped me shift my mindset regarding what it takes to create a successful business. Her approach is not only practical but also deeply insightful, and it has transformed my perspective on entrepreneurship. Throughout our time together, Natalie consistently went above and beyond to support me. She is approachable, always willing to lend an ear and offer fantastic suggestions whenever I had questions or concerns about my business. Working with Natalie has been a pleasure, and I cannot recommend her enough for anyone looking to build a thriving business.

Klaudia Demjen

Dating & Relationship Coach

★ ★ ★ ★ ★

Regardless of what profession you work in if you aren't working on yourself your are not moving forward. Natalie has opened my eyes to a world of opportunities whereby I can be more and ultimately offer more to my clients. Coaching has given me the opportunity to optimise and focus on my strengths, be more productive and consequently impact more lives.

Wade Foster

Executive Health Advisor

★ ★ ★ ★ ★

I've always been very driven, but I was lacking some inspiration as to what my goals were going to be and how I could go after them. After a session with Natalie, I felt like I could conquer the world! She is fantastic at what she does and she really helped me find my focus.