NATALIE POTTS
The strategy edit
You already know what needs to change.
You've known for a while.
Here's the thing nobody says out loud
You're capable. You've built something real. You're not short of ideas, effort, or intelligence.
You probably know, somewhere, exactly what needs to shift.
And yet the decisions keep circling. The strategy keeps drifting.
The thing you said you'd fix six months ago is still sitting on your desk.
Not because you're not good enough but because there is a ceiling on what
you can see clearly from inside your own business, alone.
"The most expensive thing in your business isn't the wrong hire or the failed campaign. It's the months you spent carrying a decision you could have made clearly in 90 minutes with the right person in the room."
Every significant business and every significant founder has someone outside the frame who tells them the truth.
Not what they want to hear. The truth. That's what this is.
SEE HOW WE CAN WORK TOGETHER
Choose how we work
One session or a full partnership. The entry point depends on where you are not where I think you should be.
CHOOSE YOUR START FOR YOUR BUSINESS
Power Hour
£197 +VAT | 60 minute Session
There are questions living in the back of your mind about your money the ones you push down because you don't know who to ask, or you're embarrassed you don't already know the answer. You've been Googling in circles. You've been avoiding looking at the numbers. You're not confused because you're not smart enough. You're confused because nobody has sat with you and just answered the thing.
What Changes
You get the answer to the question that's been playing on your mind clearly, without jargon, without judgment.
You leave feeling relieved, not overwhelmed. Like someone finally turned the lights on.
A clear roadmap on what to actually do with your business finances not theory, not generic advice.
You stop carrying the financial uncertainty alone. One hour, one honest conversation, done.
What's included
60-minute 1:1 session on Zoom
Bring your burning questions nothing is too basic or too complex
Direct, honest answers without the overwhelm
Clarity on what to prioritise and what to stop worrying about
No long-term commitment just the answers you need right now
Not ready to commit to full advisory support yet? This is where you start. One hour to get out of your own head and get clear.
The Reset
£300 +VAT | 90 minute Session
You've been going round in circles on something for weeks maybe months. The same conversation in your head on repeat. You know what the decision is. You just can't see it clearly from the inside, and the people around you either don't fully understand it or won't tell you the truth.
What Changes
You walk in with the thing that's been living rent-free in your head. You walk out with a clear answer and the exact next steps to act on it.
An honest outside perspective from someone who will tell you the truth not manage you toward a conclusion they think you want.
You make the decision you've been avoiding with confidence in 90 minutes.
You stop carrying it alone.
What's included
Pre-session questionnaire every minute is used effectively
90-minute 1:1 session Zoom
Direct, honest strategic input no fluff, no surface-level advice
Written summary and action points after the session
WhatsApp follow-up for 48 hours
The natural starting point for anyone considering a longer partnership experience the quality of the work before committing to anything.
VIP Experience
£2500 +VAT | Full Day | Ongoing Support | Online or In Person
You've been going round in circles on something for weeks maybe months. The same conversation in your head on repeat. You know what the decision is. You just can't see it clearly from the inside, and the people around you either don't fully understand it or won't tell you the truth.
What Changes
Crystal clear on exactly where to focus — and what to stop doing immediately.
A written plan you actually believe in and are ready to execute from Monday.
More clarity in one day than most business owners get in a year.
The honest diagnosis you haven't been able to get anywhere else — from someone who can actually see the whole picture.
You know your numbers — and you know what the next six months need to look like.
What's included
Pre-work business audit questionnaire — so we go straight in deep
Morning: honest audit of strategy, numbers, offers, sales, time, and what's holding you back
Afternoon: reverse-engineered roadmap, 90-day action plan, priorities ranked
Six-month financial forecast review
All six pillars reviewed — vision, offers, mindset, marketing, sales, operations
Wild card session — anything on your mind
Written strategic roadmap delivered
2-week follow-up accountability call
Introduction to trusted accountancy partners if needed
Also the natural starting point for anyone considering a Strategic Partnership. Perfect for founders at or past £100K who know something needs to shift — but aren't yet sure what.
The Strategic Partner
£595 +VAT | Ongoing Partnership | Minimum 6 months | Quarterly strategy sessions + in-person option
You're capable. You've built something real. But you're making every significant decision alone — and the honest answer is that you've reached the limit of what that can produce on its own. You don't need intensive weekly input. You need someone who knows your business properly — who you can call when something important lands, and who's watching the bigger picture between your quarterly sessions.
What Changes
You stop carrying the weight of every significant decision alone.
Strategic oversight without the intensity of weekly sessions — scaled to where you actually are.
Someone to call when decisions can't wait — who actually knows your business.
Accountability that keeps you honest between quarterly deep-dives.
A partner who will tell you the truth — and knows your business well enough to do it usefully.
What's included
Pre-work business audit questionnaire to start
1 x 90-minute quarterly strategy session — Zoom or in person
WhatsApp access throughout — real-time support, decisions, sense-checks
Six-month financial forecast review
Quarterly priorities review — what to focus on, what to drop
Time and team management input
Full confidentiality
Minimum 3 months per engagement
You've got this far alone. The question is how much further that approach will take you. For the capable owner who's been doing it entirely alone — and knows that has a ceiling.
The CEO Partner
£695 +VAT | High-touch Partnership | Minimum 6 months | Quarterly strategy sessions + in-person option
You're not stuck. You're moving. But the decisions are coming faster than you can process them alone, and the gap between where you are and where you want to be doesn't seem to be closing. You want more contact, faster progress — a strategic partner genuinely embedded in your business, not just checking in quarterly.
What Changes
Deeper, faster progress through consistent monthly strategic sessions.
Real-time support when decisions cannot wait — not a two-day lag.
A partner truly embedded in your growth — watching the picture you can't see from inside it.
In-person access for the moments that need more than a screen.
Nothing falls through the cracks.
What's included
Pre-work business audit questionnaire to start
2 x 60-minute 1:1 strategy sessions per month
WhatsApp access throughout — high-touch, real-time
In-person session option — for big planning days and pivotal moments
Six-month financial forecast review
Monthly numbers and goals review
Time and team management input
Full confidentiality — zero judgment, completely bespoke
Minimum 3 months per engagement
For the owner who knows speed of execution is where growth is won or lost.
Premium Partnerships
For founders and MDs who want the deepest level of strategic partnership — a fully embedded relationship built over 9 or 12 months. You're not looking for support. You're looking for someone who knows your business as well as you do.
Everything in The CEO Partner, plus in-person strategic planning days, exclusive events, and a level of immersion where the partnership becomes genuinely indistinguishable from having a co-founder. Whether 9 or 12 months is right for you is something we work out together — on a call, based on where you are and where you're going.
9 or 12 Months — Agreed on the call
In-person strategic planning days throughout the engagement
Invitation to exclusive in-person events
Full business immersion — your business known inside out
Priority access and response at all times
Bespoke scope built entirely around your business and goals
Warm introductions to trusted accountancy, legal & operational partners
Not ready to commit to full advisory support yet? This is where you start. One hour to get out of your own head and get clear.
Who's This Perfect For
BUSINESS OWNERS
FOUNDERS
CREATORS
INFLUENCERS
COACHES
PERSONAL TRAINERS
YOUTUBERS
MENTORS
STRATEGISTS
I didn't know how to grow the way I wanted to and what I needed to, I don't think I had the belief in myself that I needed. Two years ago I was on £3k months and fast forward to now I have £22k months. I believe your belief in me has been my biggest driver. I did know a lot of things, I just didn't know how to action them in my business. Anyone can set up a business, if you don't invest to get it to grow you probably won't get to where you want to be. There is no reason why you won't make your money back if you do what you need to do.
SAM HOTLE | FINANCIAL STRATEGIST & ACCOUNTANT
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