NATALIE POTTS
NATALIE POTTS
Build a business that works for you
Build a business that works for you
Because success should feel as good as it looks.
I help ambitious founders build businesses that create more profit, more freedom and more time to focus on what matters most. The kind of business that's exciting to lead, rewarding to own and gives you the headspace to enjoy what you've built.
Because success should feel as good as it looks.
I help ambitious founders build businesses that create more profit, more freedom and more time to focus on what matters most. The kind of business that's exciting to lead, rewarding to own and gives you the headspace to enjoy what you've built.
Build a business that works for you
Build a business that works for you
Because success should feel as good as it looks.
I help ambitious founders build businesses that create more profit, more freedom and more time to focus on what matters most. The kind of business that's exciting to lead, rewarding to own and gives you the headspace to enjoy what you've built.
Because success should feel as good as it looks.
I help ambitious founders build businesses that create more profit, more freedom and more time to focus on what matters most. The kind of business that's exciting to lead, rewarding to own and gives you the headspace to enjoy what you've built.
Build a business that works for you
Because success should feel as good as it looks.
I help ambitious founders build businesses that create more profit, more freedom and more time to focus on what matters most. The kind of business that's exciting to lead, rewarding to own and gives you the headspace to enjoy what you've built.
A quick introduction...
Straight talker. No noise or drama.
19 years, senior leader in a top FTSE 100. A team of 20 managers, 500+ colleagues, £1M budget every week. High-stakes commercial decisions under real pressure daily. I didn't leave to escape it, I left to do the most direct version of it and have more fun along the way.
I work with founders as a Fractional CEO: your strategic partner inside the business. Not just a coach. Not an accountant But don't mistake that for fluff, numbers and data sit behind everything we do. Someone who has actually sat at the level you're trying to reach because you didn't build this to be the bottleneck inside it.
I qualified as a personal performance & corporate executive coach, personality profiler and accredited strategist. I now apply the same frameworks to build my own business to £24,000 in the first 90 days and 6 figures in year three.
My clients get results because I don't do fluff, I do the detail, the honest conversations, and the structure most people avoid. I also care about them, so everything we do starts with a relationship where I meet them where they are at.
"Every decision came with the weight of is this the right decision?"
Vicky Harrison | 3 years of sales in just 90 days
This is the greatest time to build a serious business.
Your business was built to make life better. You didn't build this to work this hard for this long without it feeling easier.
Many founders build successful businesses, only to discover they've created another full-time job.
It doesn't have to be that way.
The founders who build businesses that keep growing aren't simply working harder. They've made a decision to stop building a business at the expense of the life they wanted in the first place. They've chosen to design a business that works for them.
I believe that's possible for every ambitious founder.
When you have clarity on what matters, the confidence to make better decisions and the discipline to focus on the right things, work feels good again.
And when work feels good, businesses grow. Believe it!
That's what I help my clients build. Not another course. Not a traditional coach. A deeply embedded, 1:1 strategic partner who sits inside your business, tells you the truth, and helps you build something that actually works without you holding it up.
The tools exist. The market exists. The opportunity is real. What's missing isn't information. It's the clarity, the strategy, and someone honest enough to help you act on it.
Influence, impact and income are all buzz words for a reason... we want them to mean something to us.
The Mission
The mission is simple: to help founders build incredible businesses they are proud of and stop holding themselves back. I am on a mission to revolutionise the small business industry to lead the way, give back, and share the formula that's worked, so others can achieve exactly what they set out to achieve.
Purpose
To help serious founders create success on their own terms so the business, and the life it's building, actually feels like something worth having built. Dare I say it must be FUN too?
Vision
The art of the possible. There is no ceiling here. No second-guessing. No leaving money or potential on the table. Success defined by you, built by you, on your terms.
The Real Problem
You didn't build this to work this hard for this long.
Most founders in your position aren't lazy, unmotivated, or bad at their job. They're mentally crowded busy all day, moving fast, and still lying awake wondering why none of it feels like it's adding up to freedom.
You know what you're capable of. You've proven that already the results, the referrals, the clients are real. What's missing isn't ambition. It's a plan that tells you what to focus on and when, and support that actually delivers results instead of more reassurance.
That's not a systems problem. It's the gap between the business you built and the business that gives you your life back.
Success stories:
"I've made more ideal clients and sales in the last 3 months than I have in the last three years" Vicky Harrison
"I can take more money out of the business for myself and my family"
Amanda Noel
Natalie's approach is practical, tailored and incredibly supported. Her expertise in strategy and marketing have helped me navigate my challenges with ease in growing the business.
Joe Hart - Founder and Lead Facilitator
The best investment you can make is in yourself. A Phenomenal 2nd half of the year working with Nat taking things to the next level for me personally and professionally.
Thank you for the incredible work your doing and continue to do not just for me but others in your proximity.
Luke Turner - Owner of T2FIT
I know now where I am placing my message where as before it was not clear and this brings confidence.
Sharon Ashley - Sony Music Director
"I look at things now as an investment. What is my return on investment"
Dee Airey | Wealth Strategist
"I was on £3k months before I started working with you... fast forward to now I'm on £17k months!"
Sam | Financial & Profit Strategist
"We keep goals, set targets and she challenges me to be a better business owner"
Naomi Rose | Content & Marketing Strategist
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